Ecoluxe London and Rainforest Foundation turn all fashion eyes on Congo Basin rainforest

http://ecoluxelondon.org/

Leading sustainable fashion platform Ecoluxe London and the Rainforest Foundation UK have announced collaboration for the February 2012 edition of the Ecoluxe showroom which will be held on 19-20 February this year at the Kingsway Hotel in London.

Held biannually during London Fashion Week, the Ecoluxe London showroom features the work of UK fashion brands and UK based manufacturers who create luxury fashion through sustainable practices.

“This season we’re helping turn the fashion world’s eyes to the endangered 1.8 million square kilometre Congo Basin rainforest,” says Stamo, co-founder of Ecoluxe London, and adds “This is the second largest rainforest in the world yet it gets little attention.”

Petra Fleischer, Head of Fundraising from the Rainforest Foundation UK said,
“The Congo Basin is home to millions of people dependent on the forests to provide shelter, food, water and medicine, as well as being home to thousands of rare and endangered species, some of which are found nowhere else on earth. We hope that some of the light that will be shining on the exceptional ethical design talent on show at February’s Ecoluxe Showroom event can also bring attention to the Congo Basin rainforest’s indigenous communities and their ancestral homes which are currently under threat from destruction.”

Now in its fourth season the Ecoluxe London showroom is open only to press and buyers. The two-day exhibition will include interactive fashion parades featuring the exhibitors' collections, hair and make-up space, the Sourcing Hall and the Rainforest Foundation UK silent auction, which will include sustainably produced garments and accessories donated by the Ecoluxe London exhibitors. Visitors will be able to post their sealed bids for the pieces on display. The exhibition will close on February 20th from 18:30-20:00 with a Rainforest Foundation presentation, the conclusion of the auction and the JP Selects Awards.

Ecoluxe London is a not-for-profit organisation promoting and supporting sustainable luxury fashion through partnership with charities, organisations, social enterprises, other not-for-profit entities, corporations and the media.

http://www.rainforestfoundationuk.org/

The Rainforest Foundation UK was founded in 1989 by Sting and Trudie Styler, after they saw first-hand the impact the destruction of the Amazon rainforests had on the Kayapo Indians’ way of life. This sparked the Foundation’s first campaign which, in 1993, resulted in the protection of 27,359 km² of indigenous peoples’ land. The Foundation has expanded and diversified since, and has worked in more than 20 countries to date towards the mission of “supporting indigenous peoples and traditional populations of the world's rainforest to protect their rainforest homes and fulfill their rights to land, life and livelihood”.

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